RE/MAX Michael Cowling and Associates Realty Marketing Plan for Homeowners

Here's our proven comprehensive marketing plan for a home that has been on the market for a while without being sold:

Re-Evaluation and Home Presentation:

1. Price Reassessment: Review the current market conditions and re-evaluate the price. A Comparative Market Analysis (CMA) can give insight into the current market value.
2. Staging: Reconsider hiring the home staging to make the home more appealing to potential buyers.
3. Professional Photography: If not done already, hire a professional photographer to take high-quality photos and videos of the property.
4. Virtual Tour: Create cinematic and Matterport 360-degree virtual tour of the home with a Dollhouse model. Create a schematic floor plan. These allow potential buyers to explore the property online.

Here is an example of a cinematic tour:

Here is an example of a Matterport 360-degree virtual tour: 

(pro tip - hit the play button on the lower left when the property loads)

Enhanced Online Marketing:

1. MLS Relisting: Remove the listing from MLS for a short period and then relist it to bring it back to the top of search results.
2. Social Media: Boost the property's visibility with targeted ads on platforms like Facebook, Instagram, and Pinterest.
3. Email Campaign: Send out an email blast to our network, including other realtors, past clients, and potential leads database.
4. Online Listing Platforms: Ensure the property is listed on major platforms like GreaterVancouverHomePrices.com, realtor.ca, remax.com global.remax.com and rew.ca with updated photos and descriptions.
5. SEO & Blogging: Write blog posts about the home, neighborhood amenities, or general real estate tips to drive traffic to websites.

Engage the Local Community:

1. Open Houses: Host a themed open house, such as a wine and cheese evening or a weekend brunch.
2. Local Partnerships: Partner with local businesses to sponsor community events or giveaways, with the house as a central showcase.
3. Direct Mail: Send out postcards or flyers to targeted neighborhoods or demographics showcasing the home's features.

Feedback and Improvement:

1. Survey Visitors: After showings or open houses, gather feedback from visitors. Use this feedback to make necessary changes to the home or pricing.
2. Weekly Reviews: Assess the effectiveness of our marketing efforts weekly and adjust strategies as needed.

Alternative Strategies:

1. Lease-to-Own Option: Offer the property as a lease-to-own, giving potential buyers an option to rent now and purchase later.
2. Short-Term Rentals: Consider listing the property as a short-term rental on platforms like Airbnb until it sells.
3. Incentives: Offer incentives such as covering closing costs, providing a home warranty, or even offering a small discount to generate interest.

Collaboration and Networking:

1. Broker's Open House: Organize an event specifically for other realtors. They might have clients looking for properties like yours.
2. Engage with Local Realtor Groups: Promote with local realtor groups or associations to network and promote the listing.

Reaching Out to Previous Interested Parties:

1. Follow-Up: If there were any potential buyers who showed interest in the past but didn't buy, reach out to them with the new price or any updates to the property.

By implementing these strategies and constantly reassessing the market and feedback, the chances of selling the property will increase significantly. Remember, experience combined with persistence and adaptability are a few of the keys to successful real estate sale.